Every Hot Wheels owner has imagined himself or herself racing a fantasy race. The Hot Wheels Secret Race Battle was created to bring the brand values to life in a memorable and spectacular way.
We organized a secret race in a classic building and invited online and offline fans to watch the ultimate race, in which we moved from reality to a rocking fantasy world.
The event featured four of the fastest Hot Wheels race cars who shattered the facade of Customs House Sydney, the notorious green skull hosted the thrilling stunt race…with finally one winner passing the finish line, deep down the race track. Get set, ready for it let’s go!