Hot Wheels the making of The Secret Race Battle


Bosch gave us the challenge to create a distinctive European campaign for the introduction of the most quiet vacuum cleaner on the market. The core idea was to ‘Make the invisible visible’ by illustrating the quietness of the vacuum cleaner in every day household situations, using 3D sound wave animations.

The campaign was tested in focus groups and selected as the winning concept of a European pitch in which 6 agencies joined. It ran successfully in multiple countries, including UK, France, Germany, Spain, Russia and The Netherlands. The concept ‘Making the invisible visible’ was translated in television commercials, radio, online, print and instore. The commercial was broadcasted for over a year and is in some countries still active.